Recently I had the great pleasure of having a bride blow me away with her questions during a routine bridal consultation.
Normally brides ask very few questions that surprise me or make me think long and hard before answering.
This bride made me think about what brides should be asking and what florist should be asking those same brides.
**Brides: There are basic questions you ask your florist and there are questions you ask to really get a better feel for who the florist is and how they operate.
For example: "What time will you deliver the flowers?"
-This is a basic question that only answers if you (the bride) can tell the florist the right time.
Better question: "Who will be delivering the wedding and who will be in charge of my wedding?"
-This is a GREAT question. I have always told brides that I was the person they will see at their wedding. I would hate to see someone I didn't know hand me my bouquet on my wedding day. What if something was wrong? What if I forgot a boutonniere? A delivery driver would not be able to do a thing. A lot of time would be wasted in going back to the florist having a designer make what was missing or fix what is wrong and delivering it back. I work with my mom on all my weddings. I always send her or or or even the both us go. We are both trained professionals that can fix almost anything and make things on the spot if needed. It makes the bride feel more comfortable knowing that we are there to help if needed and they have already built a relationship with us. They can trust that we know what she wants.
Example: "What is your design philosophy?"
- This question made me stop and think. When that very intelligent bride asked me this I really had to think. I told her that we are the kind of florist that is not just out to make a sale. We will never send out anything we do not like ourselves. I have seen my mother remake a bouquet 3 times till she was happy with how it looked, and of course we did not mind that the end product had a little extra in it. We know that it is worth the cost for us to see a bride's face light up when she sees here bouquet on that special day. We are honest. We are dealing with nature and because of this things happen. Colors might not come in as bright or the right shade or tone. We will try and work it out so everything looks good together or we will try and find a substitution
or we bother every vendor we know to get what you want.
There are great questions to be asked and answers to be found. Information is power.
Wednesday, May 27, 2009
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